﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005"><channel><title>PPBMag.com - Current Issue feed</title><description>PPB Mag RSS Feed</description><link>http://www.ppbmag.com/</link><copyright>(c) 1994-2007 Promotional Products Association International. All Rights Reserved.</copyright><ttl>5</ttl><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Move It Or Lose It</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">More than 50 percent of all Americans are considered “frequent” sports participants, 12 percent are classified as “regular” sports participants and 15 percent are active on a “casual” basis according to the Sporting Goods Manufacturers Association’s Sports Participation in America 2010 report...</description><link>http://www.ppbmag.com/Article.aspx?id=5907</link><pubDate>Wed, 25 Aug 2010 11:17:18 GMT</pubDate><category>Eye On Apparel                       </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Step It Up</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="html">&lt;div style="text-align:center"&gt;&lt;a href="http://www.ppbmag.com/Article.aspx?id=5906"&gt;&lt;img vspace=4 hspace=4 border=1 src="http://www.ppbmag.com/NR/rdonlyres/1D07C7CF-AA06-4452-90D6-BA1DE95C5C05/0/Activewearcollageforweb.jpg" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align:left"&gt;New styles, fabrics and colors for sports and exercise jazz up the wearers’ options and keep your clients’ logo in the action.

Regular exercise does amazing things for our bodies and minds—and it helps us live longer. No wonder so many people are willing to sweat it out. 

Statistics show that more than 45 million Americans now belong to a health club or gym spending about $19 billion a year to burn calories, tone their tummies and build their biceps...&lt;/div&gt;</description><link>http://www.ppbmag.com/Article.aspx?id=5906</link><pubDate>Wed, 25 Aug 2010 11:11:37 GMT</pubDate><category>Eye On Apparel                       </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Top 10 Questions To Ask Potential Clients</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">1.	What does your company do? 
2.	Who are its target customers?
3.	Who are its competitors?
4.	What problem or challenge are you trying to solve?
5.	What kind of product do you have in mind?
6.	Are there any products that are off limits for your audience?
7.	Who is the audience for the promotion? Ages, locations, occupations?
8.	How will you measure if the promotion is a success? 
9.	What type of communication do you prefer from me—e-mail, phone call?
10.	How often do you want to hear from...</description><link>http://www.ppbmag.com/Article.aspx?id=5905</link><pubDate>Tue, 24 Aug 2010 16:21:16 GMT</pubDate><category>Features                       </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Niche Market = Opportunity</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">There’s a deficit in the market: There are many small businesses that want to promote themselves, but they are being ignored by the vast majority of distributors because of their small size and corresponding budgets. But the savvy distributor can identify these underserved markets and figure out how to help them—and make money in the process...</description><link>http://www.ppbmag.com/Article.aspx?id=5904</link><pubDate>Tue, 24 Aug 2010 16:20:51 GMT</pubDate><category>Features                       </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">When The Price Isn’t Right</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Is there a shortage of promotional products in the marketplace? For Bill Walker, marketing manager for a Washington, D.C.-based IT consulting firm, there seems to be a plethora of inexpensive products bookended with high-end gift items—but a complete lack of mid-tier promotional merchandise.

“Just because I may not want to break the bank on a particular promotion does not imply that I want to go cheap,” he says. “There must be mid-tier solutions...</description><link>http://www.ppbmag.com/Article.aspx?id=5903</link><pubDate>Tue, 24 Aug 2010 16:20:10 GMT</pubDate><category>Features                       </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Promotional Products Ban</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Last month, we reported that the House of Representatives had passed legislation, H.R. 5116, which includes an amendment to prohibit the use of promotional products to promote the federal programs covered by the legislation. The bill is known as the America Creating Opportunities to Meaningfully Promote Excellence in Technology, Education, and Science (COMPETES) Act...</description><link>http://www.ppbmag.com/Article.aspx?id=5902</link><pubDate>Tue, 24 Aug 2010 14:57:16 GMT</pubDate><category>Washington Report-Members Only                     </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Member of Congress Takes Aim At Promotional Products</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Representative Brad Ellsworth (D-IN) has launched a one-man campaign against promotional products. He has been successful twice in recent weeks in convincing the House of Representatives at the last minute on the House floor to prohibit the use of promotional products to promote various federal programs...</description><link>http://www.ppbmag.com/Article.aspx?id=5901</link><pubDate>Tue, 24 Aug 2010 14:55:20 GMT</pubDate><category>Washington Report-Members Only                     </category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">Time Watch</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="html">&lt;div style="text-align:center"&gt;&lt;a href="http://www.ppbmag.com/Article.aspx?id=5900"&gt;&lt;img vspace=4 hspace=4 border=1 src="http://www.ppbmag.com/NR/rdonlyres/E8002575-EFB5-4962-B02A-5DAB21BDEE05/0/Grouponeforweb.jpg" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align:left"&gt;Watches are moving status symbols wearers can take with them.

For many years the coveted retirement gift was a gleaming, gold watch. These days, watches aren’t reserved just to mark the end of a career but to recognize all the achievements throughout a well-lived and accomplished career. 

In addition to years of service, companies often include watches as one of several gift choices in sales incentive and safety awards programs...&lt;/div&gt;</description><link>http://www.ppbmag.com/Article.aspx?id=5900</link><pubDate>Tue, 24 Aug 2010 14:21:17 GMT</pubDate><category>Editor's Picks</category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">HALO/Lee Wayne Heads To The West Coast</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="html">&lt;div style="text-align:center"&gt;&lt;a href="http://www.ppbmag.com/Article.aspx?id=5878"&gt;&lt;img vspace=4 hspace=4 border=1 src="http://www.ppbmag.com/NR/rdonlyres/E66FC226-0E75-43FC-9355-B3E60EF12E07/0/HALOmeetingforweb.jpg" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align:left"&gt;

Sterling, Illinois-based distributorship HALO/Lee Wayne (UPIC: LEEWAYNE) hosted its national sales meeting at San Diego’s Rancho Bernardo Inn this summer. The four-day event boasted education sessions, a miniature tradeshow with exclusive specials, surfing lessons and a closing ceremony at Mirimar Marine Air Base, where the 1980s hit movie Top Gun was filmed...&lt;/div&gt;</description><link>http://www.ppbmag.com/Article.aspx?id=5878</link><pubDate>Fri, 20 Aug 2010 16:39:46 GMT</pubDate><category>Snapshots</category></item><item><title xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="text">AddVenture Picnics On The 4th</title><description xmlns:cf="http://www.microsoft.com/schemas/rss/core/2005" cf:type="html">&lt;div style="text-align:center"&gt;&lt;a href="http://www.ppbmag.com/Article.aspx?id=5877"&gt;&lt;img vspace=4 hspace=4 border=1 src="http://www.ppbmag.com/NR/rdonlyres/FD2D0158-BB44-4E13-83E6-79D100102F6C/0/AddVentureRobbieandLeeAnneforweb.jpg" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;div style="text-align:left"&gt;

The annual 4th of July picnic at San Diego, California-based supplier AddVenture (UPIC: COMPREST) hit its tenth year this summer...&lt;/div&gt;</description><link>http://www.ppbmag.com/Article.aspx?id=5877</link><pubDate>Fri, 20 Aug 2010 16:38:43 GMT</pubDate><category>Snapshots</category></item></channel></rss>