Sales & Marketing

Attitude Adjustment
By: Lori Richardson Issue: 2010AUG
Flip The Switch In Your Head To Grow Your Revenues A well-meaning man I’ll call Joe wanted to leave his long-time employer and become his own boss...Full News Article

Hot Tub Cash Machine
By: Rick Greene, MAS Issue: 2010JUL
Business is everywhere—if you know where to look. When times are tough, the tough get … more business than most everyone else...Full News Article

Merchandising With The Dead
By: Kevin Flynn, CAS Issue: 2010JUL
The Grateful Dead offer many lessons on successfully merchandising with promotional products. I find that inspiration often comes from places you would never guess...Full News Article

Get Engaged
By: Audrey Sellers Issue: 2010JUN
Does your marketing plan include social media? It should if you want to engage your audience. You hear about social media constantly, and maybe you have a Facebook page or a Twitter account...Full News Article

I’ve Signed Up On LinkedIn. What’s Next?
By: Ted Janusz Issue: 2010APR
Whether you want to find fresh ideas, a new job, more customers or just network to expand your universe, you’ll find it at LinkedIn.com. Chances are good that by now you’ve at least dipped your toe into the swirl at social networking sites...Full News Article

Flash Back
By: Lynn Taylor Issue: 2010APR
Does selling technology products scare you? Learn about the fastest-growing product sector and what flash memory has to do with it. With the economy still in recession, and advertising and marketing budgets the first to be cut, we all knew coming out of 2009 wasn’t going to be easy...Full News Article

Major In Minor Things
By: Daryll H. Griffin Issue: 2010MAR
Take a scholastic view of your business to help fuel your success. It’s time to get back to the basics of reading, writing and arithmetic and become students of our own businesses...Full News Article

Mobile Marketing
By: Joe Scott Issue: 2010FEB
Reaching Customers Where They Really Live Text message or mobile marketing as it’s also called is a new way to reach consumers via their cell phones using text messaging and related technologies...Full News Article

Sure You’re Twittering, But Do You Tweet Chat?
By: Bruce J. Felber Issue: 2009OCT
While most marketers are familiar with traditional media, and also promotional products to some extent, most of us are just learning about the potential that exists within social media—the latest marketing and communications tool...Full News Article

Call Signs
By: Nicki Weiss Issue: 2009SEP
Twelve ideas for crafting voice mail messages that get returned. Last week I was waiting to see my client in his rep firm’s main reception area, and I wasn’t alone...Full News Article

Win My Business!
By: Lynne Key Issue: 2009JUL
An industry outsider dismisses common selling myths and explains what distributors should do to make her a happy, loyal customer. Before you decide to invest your time into reading this article, know that: 1...Full News Article

The One They Remember
By: Roni S. Wright Issue: 2009MAY
Finding the style that works for you will give meaning to each encounter and create connections that build lasting relationships. “Imagine what will happen if each of us decides to reach just a little bit higher, to try just a little bit harder, to care just a little bit more...Full News Article

Work Processor
By: Jay Arthur Issue: 2009MAR
Organizing your office environment and mistake-proofing work processes will save time and increase profits. With the economy faltering, customers hesitating and suppliers balking, every company worries about sustaining profits...Full News Article

Come Sell Away
By: Joseph G. Scott Issue: 2009FEB
Make your own economy by trimming your sails and going full-speed ahead. A client recently told me, “We’re going to trim our sails in 2009.” My response was, “Great, so you’re going full-speed ahead.” His reaction was, “What?!” For those not familiar with sailing, “trimming the sails” means to secure the rigging and tighten up the sails to get maximum speed, not to trim as in cut...Full News Article

Grow Sales In '09
By: Ted A. Davies Jr. Issue: 2009JAN
At the young age of 50, I look back to the early 1980s when there was a double-digit interest rate, double-digit inflation and double-digit unemployment...Full News Article

Follow Through
By: Caryn Kopp Issue: 2008OCT
Over the past year, I’ve heard several stories about lost sales opportunities. Many of these disappointments were direct results of post-tradeshow oversights that could have been avoided...Full News Article

Have No Fear
By: Steve McCann Issue: 2008OCT
During the past few years, the sales profession and the economy have changed dramatically. Cutbacks, downsizing and a need to do more with fewer resources have dominated many companies...Full News Article

Marketing Yourself: Five Basics To Build Your Business And Improve Your Life
By: Carol Walkner, MAS Issue: 2008SEP
Having been on both sides of this great industry for 30 years (17 years as a supplier and 13 years as a distributor), it's my opinion that how we market ourselves is similar no matter where we work...Full News Article

Relationships Or Transactions-What's Your Business?
By: Andrew J. Birol Issue: 2008SEP
Want to grow your bottom line? You can by determining if you run a relationship-based or transactional business. Each demands different approaches to sales, marketing, manufacturing, service and billing...Full News Article

Boosting August Sales
By: Caryn Kopp Issue: 2008AUG
Why waste the month of August cleaning your office? Make the most of your summer by seizing new business opportunities while your competition plays golf...Full News Article

Creating Your Company's Uniqueness (USP)
By: Sean D'Souza Issue: 2008JUL
“Say cheese,” says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look...Full News Article

Tough-Times Tactics For Making Sales
By: John Graham Issue: 2008JUL
There’s only one problem salespeople face when times are good—getting sloppy. It’s easy to be deluded by success into believing success is due to our incredible ability to convince customers to do business with us...Full News Article

Safety Incentive And Award Programs
By: Carol Walkner, MAS Issue: 2008JUN
What is involved in designing and implementing safety incentive and award programs? First, being prepared and knowing the correct safety language before you even talk to the client are paramount to establishing yourself as the expert...Full News Article