Decoration Processes

Sweater Daze
By: Tina Berres Filipski Issue: 2010AUG
With flawless styling and attention to detail, these versatile sweaters add panache and good taste to any wardrobe. Temperatures are soaring and the days steamy but it won’t be long until it’s sweater weather...Full News Article

Jacket Required
By: Audrey Sellers Issue: 2010JUL
Thought you were done with 6th grade geography? Not so if you’re selling jackets. It may seem obvious, but end users’ locations should play a major role in your jacket selections...Full News Article

A Frenzy Of Fleece
By: Audrey Sellers Issue: 2010JUN
Ignite your apparel sales this fall with one of cold weather’s top fabrics: fleece. There’s something cozy and familiar about fleece, and as temperatures tumble this fall and winter, it could prove to be one of your top sellers...Full News Article

Tap Into Teens And Tweens
By: Audrey Sellers Issue: 2010MAY
Want to reach this group? Give them apparel they’ll actually wear. Here are some of the latest options. Teens and tweens: They’re at an in-between fashion stage...Full News Article

Make A Statement With T-Shirts
By: Brad White Issue: 2010APR
The trend in t-shirt marketing is very similar to the trend in social media marketing...Full News Article

T-Shirts Aplenty
By: Audrey Sellers Issue: 2010APR
The classic t-shirt comes in a flurry of styles that fit any promotion. T-shirts have long been a staple in the world of promotional apparel, but there’s nothing conventional about this year’s crop of tees...Full News Article

A+ Apparel From The PPAI Expo 2010
By: Audrey Sellers Issue: 2010MAR
For those seeking the newest apparel, The Expo delivered a mass of styles to fit every budget and theme. Are you ready to revitalize your apparel programs with some of the freshest styles to hit the market? Welcome to this edition of Eye On Apparel, where we pinpoint a handful of the standout styles from The PPAI Expo 2010...Full News Article

All-Encompassing Golfwear
By: Audrey Sellers Issue: 2010FEB
Don’t target golfwear too narrowly—it’s functional on and off the fairway. There are more than 28 million golfers in the United States and millions more who simply enjoy watching the sport, according to the World Golf Foundation...Full News Article

Broadcast Your Business
By: Joe Dysart Issue: 2010FEB
An exploration of the top 10 YouTube functions for viral video-inclined companies While YouTube.com has emerged as a marketing juggernaut for promotional products businesses, many firms are also discovering the free video-sharing service has scores of other uses—all of which are also free for the taking. Staff recruiting, client communications, product/service how-to’s and company news dissemination are all increasing in popularity on YouTube as organizations transform the medium into the Swiss Army knife of business communications. “If you’ve never visited YouTube, you’ve missed out on the hottest thing on the internet today,” says Michael Miller, author of the excellent guidebook YouTube for Business: Online Video Marketing for Any Business. Branders.com, for example, uses YouTube to market its promotional pens...Full News Article

Case Study: Coordinating Apparel Helps Airport Website Take Flight
By: Audrey Sellers Issue: 2010JAN
Objective: The Lambert-St...Full News Article

Suitable Companions
By: Audrey Sellers Issue: 2010JAN
Coordinating men’s and ladies’ apparel has come a long way. Consider one of these well-matched pairs for your next campaign...Full News Article

Editors’ Favorite Apparel 2009
By: Audrey Sellers Issue: 2009DEC
See what apparel choices PPB and Promotional Consultant editors deemed the year’s best. We might be promotional products editors, but for each issue’s Eye On Apparel, we tap our fashion-editor sides and strive to spotlight the hottest promotional styles around...Full News Article

Real-Life Fashion Gurus Weigh In On Trends
By: Audrey Sellers Issue: 2009NOV
From perching front-row at couture runway shows to stocking a boutique with the newest designer trends, Sharon Graubard and Gini Swancy know women’s fashion...Full News Article

A Look At Ladies’ Apparel
By: Audrey Sellers Issue: 2009NOV
From basic pieces to the latest trends, here are the styles that women want. Just around the corner in every woman’s mind is a lovely dress, a wonderful suit or entire costume which will make an enchanting new creature of her...Full News Article

Mighty Menswear
By: Audrey Sellers Issue: 2009OCT
This crop of men’s apparel features all the basics recharged to reflect retail styles. They may not spend hours trying on clothes or keep a running tally of how many pairs of shoes they own, but fashion still matters to men—they just want it to be simple...Full News Article

Spring Into Activewear
By: Audrey Sellers Issue: 2009SEP
Even in a slimmed-down economy, people aren’t willing to trim gym memberships from their budgets, according to Forbes magazine. It’s one of 10 things for which people are still spending money...Full News Article

Wovens That Work
By: Audrey Sellers Issue: 2009AUG
As dress codes tighten up, wovens present a polished, professional appearance. You’ve heard of dressing for the job you want and even dressing like the boss...Full News Article

Jump Into Jackets
By: Audrey Sellers Issue: 2009JUL
Want to warm up your apparel sales? Just look to jackets. From soft to sporty to sophisticated, promotional jackets are as varied as your clients’ corporate personalities...Full News Article

Creativity Abounds In Kid’s Wear
By: Audrey Sellers Issue: 2009JUN
If you’re taking that first wobbly step into the world of promotional youth wear, here’s something to remember: Anything goes. You can’t go wrong with infant and toddler staples such as creepers and tiny t-shirts, and for older kids, you can dive into mainstream styles such as longer-length and burnout tees...Full News Article

A Lifestyle Of Lounge
By: Audrey Sellers Issue: 2009MAY
There’s a lot to love about loungewear, from soft fabrics to easy-breezy styles. It’s time to swap out dressy duds for laid-back loungewear. Instead of standing in line at the movie theater and forking over $20 for a ticket and concessions, savvy consumers are catching the latest blockbusters from the comfort of their couches...Full News Article

Take Another Look At T-Shirts
By: Audrey Sellers Issue: 2009APR
Gone are the days of the plain, one-size-fits-all promotional tee. With an undeniable nod to retail styles, today’s t-shirts are supercharged with fashion cuts and modern fabrics. Nearly all of America’s 114 million households buy t-shirts each year, according to The Orange County Register...Full News Article

Best Of The PPAI Expo 2009
By: Audrey Sellers Issue: 2009MAR
If you’re scoping out what’s hot in promotional apparel this year, here are some styles to keep on your radar. At the industry’s premiere event, a high-energy fashion show complete with decked-out models, an impressive catwalk and a soundtrack fit for any Vegas club energized a crowd of thousands...Full News Article

Garments For The Greens
By: Audrey Sellers Issue: 2009FEB
There are more than 26 million golfers in the United States, according to the National Golf Foundation, and all of them are suiting up in some sort of golf apparel before they hit the links...Full News Article