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Small Steps To SuccessBy: Gene Siciliano Issue: 2010AUGFour reasons why you should create a business plan
We all nod knowingly when anyone talks about the importance of vision, mission and business planning—and then most of us go back to what we were doing before the interruption...Full News ArticleGet Paid On Time, Every TimeBy: Lou Figueroa Issue: 2010MAYSound credit management practices help ensure invoices are paid.
There are many stereotypes about credit professionals and the role they play in business today...Full News ArticleDishonored Checks On The Rise—How Your Banker Can HelpBy: Don Mosher Issue: 2009OCTIf you’re not seeing more dishonored checks lately, you probably will—and getting your money isn’t as simple as it used to be. With the recession creating plenty of challenges for businesses, dishonored checks are on the rise...Full News ArticlePositive Actions For Negative TimesBy: Leigh Canavan, Danon Middleton and Marsha Londe Issue: 2009SEPNow is the time to test and review your systems and processes
Distributors are tired of negative news and seek answers and actions to better position their businesses...Full News ArticleGet Cash Flowing AgainBy: Mark E. Battersby Issue: 2009AUGA new option for small-business borrowing.
The White House recently announced a $15 billion, multi-pronged plan to help ease the credit crunch affecting businesses...Full News ArticleIs Your Company Above Corruption?By: Rick Merrill Issue: 2009AUGWidespread cynicism offers a chance to shine, or fade, in one of the most challenging business environments ever.
In recent years, mentioning Enron, Tyco or any number of company names could conjure a sense of deceit, dishonesty and corporate corruption in our minds...Full News ArticleThe Human ElementBy: Kathy Goodin-Mitchell, BA, MS, SPHR Issue: 2009JUNHow are you managing your employees through the lifecycle of business?
The life of a business has four different stages affecting employees in significant ways...Full News ArticleCredit CrunchBy: Gene Siciliano Issue: 2009APRCrack down on late-paying customers and keep your business on track with these five tips.
Your business was running pretty smoothly...Full News ArticlePoint ForwardBy: Chris Witt Issue: 2009APRHow to rally your employees in tough times and create a bright future for your business.
Maybe you’ve noticed the economy isn’t in the best shape...Full News ArticleData SentryBy: Lesley Fair Issue: 2009MARWhat’s in your file cabinet right now? Tax records? Payroll information? And what’s on your computer system? Financial data from your suppliers? Credit card numbers from your customers? To a busy marketer, those documents are an everyday part of doing business...Full News ArticleBarter EconomyBy: Mike Ference Issue: 2009MARFight economic woes by trading your way to new business.
Whether you view the current economic fiasco as a temporary downturn or a total meltdown, business owners and entrepreneurs all face the same challenges: developing new business, maintaining profitability and succeeding regardless of economic conditions...Full News ArticleAward To The WiseBy: George B. Delta Issue: 2009JAN“Congratulations on a job well done. Thank you.” To hard-working employees, these can be the sweetest words spoken by the employer...Full News ArticleTake NoteBy: Anne Lardner Issue: 2008OCTPeople often consider public relations to be the free element in the marketing mix. While money is exchanged for most marketing efforts—direct mail, print ads, banner ads and, of course, the most effective, promotional products—most marketers view public relations as the one piece of the marketing mix that’s free.
For those of us who work on public relations campaigns, large or small, it’s clear that there is a cost associated with the effort...Full News ArticleDousing FiresBy: Eric E. Ekstrand, MAS Issue: 2008OCTThere are times in life when we reflect on the past. It may be a graduation, marriage or the birth of a child or grandchild. I had an opportunity for reflection upon my recent retirement from a 34-year career as a firefighter, much of which was spent in a dual role as a promotional consultant...Full News ArticleJumpstart Your Company’s SuccessBy: Daniel Burrus Issue: 2008SEPIf you want to truly stand out in today’s marketplace and lead your company to new heights of success, you must work smarter, not harder...Full News ArticleRecruiting, Interviewing And Hiring—The Ultimate Game Of SurvivorBy: Bob Schultz, MIRM, CSP Issue: 2008AUGThe two most important things an owner or senior management person can do on any given day are to increase revenue and decrease cost without sacrificing quality...Full News ArticleAffordable, Essential InsuranceBy: Mark E. Battersby Issue: 2008AUGAfter the hurricanes several years ago, the insurance industry braced itself for massive losses. Those losses failed to develop and the industry continues to wait...Full News ArticleManaging The Time We Don't HaveBy: Christopher Duffy, MAS Issue: 2008JULTime—it’s what rules our businesses day to day. We live by deadlines, yet we never feel we have enough time to do all the things we need to do...Full News ArticlePR CornerBy: Anne Lardner Issue: 2008JULWhy do some concepts stick with you while others are instantly forgettable? That is the premise behind a great book—Made To Stick; Why Some Ideas Survive and Others Die...Full News ArticleAre You StrategicBy: Rich Horwath Issue: 2008JUN“I was thrown out of college for cheating on the metaphysics exam; I looked into the soul of the boy sitting next to me.”
Woody Allen
Writer, director and actor
Until now, looking into someone’s soul is about the only way we’ve had to guess whether someone is strategic...Full News ArticleProfitable DiscountsBy: Mark E. Battersby Issue: 2008JUNEveryone is aware of discounts, offered to encourage promotional products operations customers to pay faster. Many service-oriented businesses, such as doctors and dentists, offer a trade discount of sorts for immediate payment upon completion of their services.
Suppliers often extend discounts in an effort to improve their cash flow...Full News ArticleAre You Ready For The Next Business Species?By: Dr. Maurice A. Ramirez Issue: 2008MAYSince the inception of the industrial era, business has moved in what has been referred to as the sell/buy approach. In other words, businesses, corporations and even street vendors sell products and consumers purchase them...Full News ArticlePromotions As SolutionsBy: Paul Clark and John Melendez Issue: 2008MAYAs a member of the promotional products community, you should not limit your product recommendations only to those products you can easily supply...Full News ArticlePump Up Presentations With A StoryBy: Anne Lardner Issue: 2008APRWhen’s the last time you saw a presentation that really challenged or impressed you? Nothing comes to mind? More than likely, you’ve sat through countless presentations that bored you to tears or made you sleepy...Full News ArticleCare. Guidance. ProtectionBy: Sean D’Souza Issue: 2008MARAre you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? Luckily, you don’t have to go far...Full News Article
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